In this article we’re going to be explaining landing pages and why they matter for your blog and business. If you’re already sold on why you need one, you can check out our landing page reviews here and here.
What exactly is a landing page?
In plain English, A landing page is a simple page that is specifically designed to get your readers to take action.
Unlike a standard blog post, a landing page is made to be engaged with, rather than passively consumed.
Part of running a successful blog is ultimately getting your readers to take some kind of action.
Maybe you want them to download an in-depth report on the topic of your choice. Or maybe you want them to check out your premium FB group you just opened up to sell. Or perhaps you just want them to signup for your email list.
There are dozens of things you might want your audience to do.
The problem with a “blog post” is there are tons of other distracting factors on the page.
Your menu bar, fancy widgets, social media share buttons etc. This can cause your reader to feel overwhelmed and not take action.
A landing page cuts out all the distractions so you can focus on compelling copy or videos to get your readers to engage.
There are two types of landing pages.
The first is a “click through” landing page. The second is “a lead generation landing page”. It’s important to be familiar with both, so you can take the right course of action for your blog and business.
A click through landing page, is a page designed to briefly inform your readers before having take an action.
For example, if you click on Facebook ad for a new brand of coffee, you might land on a page describing why that brand of coffee is the best. Afterwards, you would then “click through” and land on the checkout page.
Click through pages are important, because you want to inform your readers as much as possible before asking for a sale of your product and service. The worst thing you can do, is have a readers attention, and then directly ask them for a sale.
Click through pages give you the opportunity to educate and engage with your readers before ultimately asking them to buy or learn more about your product or service.
The second type of landing page is “Lead Generation” these are without a doubt the most common typos of landing page.
Basically, with a lead generation page you’re trying to collect an email (or some other kind of information) from your target audience.
This is where you see blogs giving a way a free ebook or guide in exchange for your email address.
Here at StartABlog.TV we think building your email list, is one of the most important indicators a successful blog, so using a landing page to build your list is a must.
Landing pages add additional sophistication to your blog and help you stand out from the rest of the crowd. Best yet, landing pages are hands down the best way to get your audience to engage which will in turn help you scale your blog and business.
If you have a engaged list.. you have an engaged blog. 🙂
We can’t recommend landing pages enough when starting your blogging journey. You can check out landing page reviews here.