If you’ve heard of ConvertKit in recent years – you might want to know what all the hype is about. The email marketing service founded by blogger and author Nathan Barry – blew up through their transparency on numbers going from a bootstrapped startup to an 8-figure company.
Here’s the in-depth breakdown of ConvertKit you’ve been waiting for.
What is ConvertKit?
ConvertKit has blown up in recent years to be the email marketing service of choice for the “creators” market. Whether you’re a blogger, YouTuber, or something else – most “creators” are switching to ConvertKit for better or worse. Here’s how it stacks up.
Pros & Cons of ConvertKit
Here’s what we think of ConvertKit.
- One of the most popular email marketing tools for “creators”
- Offers a “commerce” option to help sell digital products
- Development timelines are sometimes slow.
- Email dashboard interface is becoming cluttered
- Not the cheapest email marketing option
- Bulk editing is non-existent. Incredibly problematic for larger accounts.
Our ConvertKit Review – A Honest Deep Dive
We think we’re pretty qualified. As one of the first 100 accounts on ConvertKit and one of the biggest accounts for the longest time – we have used ConvertKit almost as long as anybody has.
Here’s where they shine and a few of our pet peeves as you use the various features in CK.
There was a time where sending email in ConvertKit was a chore. But, thankfully they recently upgraded their email editor and it’s gone from a chore to write things in to a joy to send.
It’s hard to overstate how much of an upgrade this has been. It’s made the experience of using ConvertKit to manually email people newsletters a much, much better experience.
ConvertKit has a visual sequence editor similar to Active Campaign.
You can easily tag any customer with any tag you like. It’s pretty simple and straightforward and great for tracking multiple actions. However, one main issue here is that if you’re not careful tags can multiply like rabbits and Convertkit has no good way of managing tags in bulk. It’s pretty disappointing actually.
ConvertKit Commerce is ConvertKit’s own digital product selling tool. It’s an entirely different feature set on it’s own so we’ve done a deep-dive of what’s inside it here.
ConvertKit has an interesting pricing model. It’s hard to convey here, but it’s a sliding scale based on the feature set you want and the number of subscribers you have.
- Free (up to $300 subscribers)
- Creator Pro
Here’s how the pricing breaks down at different subscriber levels:
- Free – $0
- Creator – $9
- Creator Pro – $25
- Creator – $25
- Creator Pro – $50
- Creator – $66
- Creator Pro – $93
- Creator – $100
- Creator Pro – $140
- Creator – $166
- Creator Pro – $233
- Creator – $316
- Creator Pro – $433
- Creator – $566
- Creator Pro – $733
Extras + Bonuses
In addition to their fee schedule, they have the following value adds (for paid plans):
- Free migration from your current provider.
- Free access to their ConvertKit Commerce selling tool.
- On the creator pro level – they also offer newsletter referral system via an integration with SparkLoop.
Where to Buy ConvertKit
Discounts for ConvertKit
We don’t currently have any discounts available for Convertkit. On occasion they will run “Black Friday” discount deals, but those are typically limited to saving 2 months worth of payments in exchange for paying the entire annual fee up front.
Frequently Asked Questions About ConvertKit
How much is convertkit?
Convertkit starts at $9/month but is based on the numbers of subscribers you have. They have a free plan for anyone under 300 subscribers.
How to switch from from mailchimp to convertkit
If you’d like to switch from mialchimp to convertkit, ConverKit will migrate the email list over for you for free if you have 300 or more subscribers.
How do you add a convertkit landing page to wordpress?
You can add a convertkit landing page to wordpress by installing the wordpress convertkit plugin. Then, on the editor of each page, you can select the landing page to show. If you do, it will show the convertkit landing page instead of your wordpress page automatically.
How to embed a convertkit form into wordpress
You can easily embed a convertkit form into wordpress by installing the wordpress convertkit plugin and then choosing the “convertkit” block from the gutenberg editor and selecting the form you’d like to embed.
The Convertkit / Seva Rebrand Drama
In 2019, ConvertKit attempted to rebrand to Seva. This included a massive overhaul of the brand and the domain. The goal was to make Convertkit mean “selfless service” – a hindu term.
However, the internet quickly got outraged over the fact that Convertkit was “culturally appropriating” the term “Seva” for commercial purposes.
After holding several listening sessions, Convertkit decided to keep many of the new brand elements of the “Seva” rebrand, but ditch the name and rename “Convertkit.”
In fact, if you look now – seva.com still redirects to Convertkit (and funnily enough, many other venture backed startups have launched since that call themselves “Seva”).
Alternatives to Convertkit
Check out our comprehensive reviews of other email marketing leaders in the space.