Today we’re going to talk about building an email list, perhaps one of the most IMPORTANT parts of building a successful blog and business. Out of all the resources on StartABlogTV, I genuinely believe this is one of the most important posts.
PLEASE DO NOT SKIP THIS.
Over the last decade, blogging has changed significantly. Producing great content consistently just isn’t enough anymore, which is why you also need to start building an “email list.” But don’t worry, it isn’t nearly as difficult as it might seem.
First, let’s define what exactly an email list is.
An “email list” is a collection of all the email addresses that your audience has shared with you! Basically, when someone gives you their email address, it means they are interested in keeping up to date with all the latest content you publish, and give your permission to do so.
I’m willing to bet you’re currently subscribed to dozens of email lists from companies and blogs you find value from! Basically, an email list is a way for you to share your content directly to your audiences inbox.
The way it works like is like this —
Reader gives you their email address > in exchange you share your latest content with them directly in their email. It’s a win win for everyone.
Here are 4 Reasons Why You Need An Email List
We hope your blog content is awesome, but the reality is, no matter how great your content is, people are busy. It’s unlikely they will check out your blog on a daily basis. Having a list helps you keep them engaged with all the content you publish.
It goes without saying, a blog with high engagement, is a good sign you’re doing something right. Every time you publish content on your blog, you can then send out an “email” to let your audience know there’s something new for them to consume.
People live (and die) in their inbox, and are much more likely to check out your latest post if the receive an email from you, which is why building a list is so important.
If they see your email in their inbox, they are more likely to head on over to your blog and engage. Maybe they will leave a comment, or maybe they will enjoy the article so much they share it with their family and friends.
An added benefit, is that your “traffic numbers” will go up. If people click your email, your blog stats will increase as well.
It’s a great way to tell your audience, you’re publishing great content consistently. A simple email can make all the difference when it comes to building engagement with your readers.
The “money” is in the list.
If you’re looking to eventually build your blog into a business, building an email list is a must. It’s next to impossible to make any considerable income from your blog if you do not have a list. Why?
Because, the internet is a noisy place. There are hundreds of blogs your audience wants to keep up with. An email list allows you to go above and beyond and keep your content fresh in their minds.
Furthermore, while your readers might not check your website daily, they almost certainly check their email (several times a day.)
An email list, is a great way to get the attention of your readers, and if you ever decide to produce a product or service, it’s the closest thing to a guarantee they will see your offer.
Of course, you need your emails and content to be valuable first and foremost. But without a list, it will be very difficult for you to get your audience to purchase your product or service.
While having a large “social media” following might move the needle some, statistics have shown email engagement is significantly higher than any other platform.
Having a blog with a ton of thoughtful comments is nice. But an email list is like steroids for your community. Again, most people check their inbox multiple times a day, so it will significantly increase the odds of them reading (and acting on) your content.
The more people feel “engaged” with your content, the more likely it is they will become a fan. You want them to be thinking about you and your content on a weekly if not daily basis.
It’s easy to be “forgotten” in an extremely noisy world. So focus on producing as much value as humanely possible. Remember, your goal should be to build an amazing COMMUNITY — A group of readers who buy into your “brand.” If done right, your blog will naturally grow into a thriving group of action takers.
It’s More Personal
When you open up an email, there’s something personal about it. It’s like reading something from a close relative or friend. Which is why having a list is so powerful. You want to become a friend of your readers.
When you email your list, you have an incredible opportunity to speak to them like a fellow human being. You have a chance to truly move them to take action.
Good content plays a large role in this of course, but email allows you to connect with them on a deep and meaningful level.
Some successful bloggers, share a quick snippet of their recent post. Others share the entire post. It doesn’t matter as long as you’re connecting with your audience consistently.
So start your email list today.
We hope this guide convinces you why you NEED an email list for your blog.
Please don’t be that person who just reads and nods their head. Take action. And make it happen.